In the story of Pakistan’s agricultural transformation, very few names stand as prominently as Dr Muhammad Sadiq, at a time when the country’s poultry sector was informal, fragmented, and largely dependent on traditional backyard practices.

Our founder, Dr Muhammad. Sadiq envisioned something far greater — a modern, science-led poultry industry capable of ensuring food security, improving nutrition, and uplifting rural livelihoods.

This vision, rooted in knowledge, discipline, and purpose, would eventually give rise to one of Pakistan’s most respected agribusiness groups — an institution built not merely on commercial success, but on national contribution.